With streaming platforms, you can listen to any song, anytime, anywhere, as often as you want. Beyond music videos, fans are watching everything from dance choreography to band interviews. To find out more about how music consumption has evolved, we spoke to both fans 1 and creators.

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What's the deal with YouTube Music?
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Google Play Music is a music and podcast streaming service and online music locker operated by Google , part of its Google Play line of services. The service was announced on May 10, ; after a six-month, invitation-only beta period, it was publicly launched on November 16, In the second half of , Google is shutting it down, with YouTube Music as its replacement. Users with standard accounts can upload and listen to up to 50, songs from their personal libraries at no cost.
We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. Beginning today, you can finally transfer your entire Google Play Music library — artists, albums, songs, playlists, purchased music, personal uploads, and recommendations — over to YouTube Music with just a few taps. YouTube Music will be your only streaming music option from the company later this year when Google Play Music is fully shut down. But the writing is on the wall and has been for a while now.